Week 8: Propaganda in Advertising/ PR

This video is a commercial for Nike, specifically Nike Women. The commercial uses the following "propaganda techniques"(found on wikipedia.org)

1. REPETITION: This type of propaganda deals with a jingle or word that is repeated over and over again, thus getting it stuck in someones head, so they can buy the product. The "Repetition" method has been described previously. The ad uses variations of the phrase "I'm making myself _____".

^{2. APPEAL TO AUTHORITY:} Appeals to authority cite prominent figures to support a position, idea, argument, or course of action. The women in this ad are all famous female athletes. These prominent, strong, fit and confident women are well-known and inspire the "every day woman" to think that she too can look like these women!